BCOS 186 : Personal Selling and Salesmanship Solved Assignment 2025-26
Assignment Title : BCOS 186 Solved Assignment in English
Course Code : BCOS 186
Course Title : Personal Selling and Salesmanship
Assignment Code : BCOS 186/TMA/2025-26
Maximum Marks : 100
Title : BCOS 186 Solved Assignment in English 2025-26
Course : BAG/CBCs
University Name : IGNOU
Service Type : Solved Assignment (Soft Copy)
Language : English Medium
Session : Valid for Admission July 2025 and January 2026
Short Name : BCOS 186
Assignment Code : BCOS 186/TMA/2025-26
Product : Assignment of BCOS 186 (IGNOU)
Section-A
(Attempt all the questions. Each question carries 10 marks.)
1. Do you think it is important to use selling process steps in personal selling?Discuss the various steps of selling process.
2. “A good salesman not only sells the product but also builds a relationship.” Comment.
3. Discuss the role of training and motivation in enhancing salesforce effectiveness. Suggest methods that can be used to train and motivate sales personnel.
4. Prepare a sales presentation for a new laptop targeted at college students. Include sales techniques, key benefits, and objection-handling strategies.
5. Assume a situation where you are introducing an eco-friendly cleaning product in a semi-urban market. How would you use personal selling to educate and convince customers?
Section-B
(Attempt all the questions. Each question carries 6 marks.)
6. Discuss the various ethical issues involved in personal selling.
7. Explain the importance of buying motives in personal selling.
8. Explain the role of cultural and personal factors in influencing a buyer’s behaviour.
9. Discuss why a college graduate should choose Sales as a starting point of (6) his/her professional career.
10. Is interpersonal skill same as communication skills? How are they different (6) from each other?
