MMPC 006 : Marketing Management in English Solved Assignment 2025-26
Assignment Title : MMPC 006 Solved Assignment in English
Course Code : MMPC 006
Course Title : Marketing Management
Assignment Code : MMPC 006/TMA/2025-26
Maximum Marks : 100
Title : MMPC 006 Solved Assignment in English 2025-26
Course : Master of Business Administration (MBA)
University Name : IGNOU
Service Type : Solved Assignment (Soft Copy)
Language : English Medium
Session : Valid for Admission July 2025 and January 2026
Short Name : MMPC 006
Assignment Code : MMPC 006/TMA/2025-26
Product : Assignment of MMPC 006 (IGNOU)
1. “Market segmentation is important for target markets and target markets are important for product positioning.” Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.
2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.
3. Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.
4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.
5. Write short notes on following:
a) Integrated Marketing Communication
b) Digital Marketing
c) Factors determining choice of channels of distribution
d) Marketing Mix at Different Stages of Product Life Cycle (PLC)
